MEURMIA: A Unique Blend of Heritage and Modernity.
MEURMIA is a clothing brand founded by Giorgi Meurmia in 2021. Built without investors or handouts, Giorgi relied solely on his hard-earned savings to create the brand's first pieces. His journey exemplifies the belief that with passion, discipline, and relentless pursuit of one’s goals, anything is possible.
Drawing deep inspiration from Giorgi's life and Georgian heritage, MEURMIA uniquely blends cultural elements with modern fashion. The brand showcases Georgian symbols and the ancient Georgian alphabet, weaving them into contemporary designs. These motifs narrate a distinctive story, sharing a piece of Georgia’s rich heritage with the world. Each garment is crafted for comfort and individuality, featuring MEURMIA’s custom fit, standing apart from mass-produced wholesale fashion.
MEURMIA's innovative and authentic approach has captured the attention of notable figures globally. Esteemed football stars, NBA players, musicians, and athletes proudly wear MEURMIA, resonating with the brand's quality and narrative. This international recognition highlights MEURMIA’s dedication to merging tradition with modernity and its commitment to excellence.
Sustainability is at the heart of MEURMIA. The brand champions environmental responsibility by minimizing waste and avoiding overproduction, offering limited collections and ready-to-wear pieces. MEURMIA eschews the lavish packaging typical of many luxury brands, instead embracing a minimalist approach that emphasizes high-quality standards and eco-friendliness.
For more information and inquiries, connect with us on Instagram or email us at info@meurmia.com. Be a part of our journey.
