MEURMIA is not just a contemporary fashion label, it’s a process.

Rooted in Georgian heritage and shaped by European influence, MEURMIA lives in the tension between tradition and progress. Every piece reflects a deeper pursuit, identity, discipline, and meaning.

The path to building MEURMIA was never easy. Quiet phases, setbacks, sacrifices, and long nights spent refining what felt right. But the vision always remained: to create something timeless, meaningful, and unapologetically personal.

MEURMIA rejects fast fashion. We design with intent by using high-quality materials, ethical standards, and a commitment to longevity. These are garments meant to be lived in, not cycled out.

With a population of under 4 million and a global diaspora that stretches far beyond, Georgia may be small in size, but not in soul. MEURMIA exists to channel that spirit by honoring the homeland through modern design, without falling into cliché or nostalgia.

Each piece is a conversation: between past and present, home and the world, stillness and movement. It’s made for those who move differently with intent, with depth, with clarity.

MEURMIA is more than fashion.

It is what happens when you refuse to give up and choose to build instead.