Our Story

MEURMIA is not just a fashion label. It is a reflection of identity, ambition and where we come from.

I founded MEURMIA on my own, for Georgians living abroad and for anyone who carries our culture with them. What began as an idea became a mission: to build something that honors where we come from while looking toward where we are going.

The road here was not easy. Setbacks, sacrifices, long nights. But the vision stayed the same: something timeless, authentic, meaningful.

We reject fast fashion. Every piece is made with intention, built to be worn for years, not seasons.

Georgia is a country of fewer than four million people, with a diaspora spread across the world. Small in size. Never in spirit.

MEURMIA is for those who move with purpose. For those who believe meaningful things are built through persistence.

This is more than fashion. It is what happens when you refuse to give up, and choose to build instead.

Milestones

2019

The idea. Long before there was a brand, there was a question: what would it look like to build something of our own, rooted in where we come from.

2021

MEURMIA is officially founded. The first pieces follow gradually, released in small quantities.

March 2025

The Saint George Tracksuit is created for Guram Kutateladze ahead of his UFC London fight at The O2 Arena on March 22, 2025.

November 2025

Aleksandre Topuria x MEURMIA. Custom tracksuits designed for his team ahead of UFC Fight Night in Doha, Qatar on November 22, 2025.

Ongoing

The jewelry line. Two and a half years in construction, sampling and refinement, piece by piece.

Press

Featured in OK! Magazine Georgia, in conversation with founder Giorgi Meurmia.